CREATIVE
For all things drawn, written, conceived or designed.
Welcome to my website.
I'm a creative all-rounder, with over 30 years' experience. I'm based in Gloucestershire, and
I offer a wide range of skills and capabilities -
with a bit of a thing for hand-drawn work!
My rates are competitive, and I can work either remotely, or in-house if you prefer.
Check out each of the different sections here, for a summary of what I have to offer, and some samples of work.
Visuals
Sometimes you can't Mac-up the things you've thought of, because photos simply don't exist.
But with my hand-drawn visuals, you can show your client whatever your imagination can create.
Whether it's images to be built into a Mac layout, complete schematics for a mailpack, exhibition stand designs, or just some scamps to help explain an idea of inform a photo shoot, hand-drawn visuals are a flexible, adaptive and expressive way to convey your intentions.
Key image for environmental charity, based on Star Wars’ AT-AT machines
An image for some proposed collateral for an online furniture retailer
Idea for part of an exhibition stand for a pharmaceutical company
Image within a proposed campaign for a children’s welfare charity
Exhibition stand design for a large insurance provider
Part of a set of proposed collateral items for Samsung
An image within a marketing proposal for a major mobile phone maker
Idea and execution for B2B DM items for a large insurance provider
Ad ideas for Hastings Direct
Shop dressing concept for a pet health product
Illustrations
I believe in the intimate authenticity of images created by the human hand and eye - and although I may use digital techniques to extend, develop and enhance the work, it all begins with pens on paper.
I can offer a range of options and techniques within my overall style, so please have a look through the
samples and see what you think...
Cover illustration for a children’s book
Greetings card – personal project
One of many images for a series of educational books
Line-and-tone illustration for a fantasy story booklet
One of a series of images for a Christmas marketing campaign
Line illustration for a fantasy story
Caricature illustration for a marketing company
Line illustration for a publisher
Image for a series of educational books
Illustration for social care charity
Storyboards
From full-colour client-facing presentations, to hard-working scamp-style schematics, I can provide whatever you need in the way of storyboarding.
Sometimes they’ll be for TV shorts or ads, sometimes for corporate videos, sometimes even for website navigation.
I can work with you on the entire idea and execution, or just supply individual frames to your brief.
Storyboard for a proposed TV ad, for a multinational logistics company
Internal motivational video for a large insurance provider
Website navigation storyboard for a gastro-pub chain
Promotional video for golf events
Proposed TV ad for Welsh Lamb
Scamp-style TV ad proposal for a national newspaper
Proposed TV ad for Norwich Union
Proposed TV ad for national building society
Storyboard for DRTV activity for an elderly people’s charity
Storyboard for comic-style video for an educational publisher
Concepts
Ideas are vital, and I have a lot of experience at concept level. I can deliver whatever you need, from entire campaigns to one-off ads, mailpack formats, or even just individual headlines and imagery.
Just have a look through some of these samples for a flavour of what I can deliver.
Proposed ad for legacy product for Bible Society
Exhibition/room display for pharmaceutical product
Charity appeal leaflet for Air Ambulance
Leaflet for legacy product for Christian Legacy
Concept and unique promotional format for Stella Artois
Proposed press advertising for terminal illness medication
Press ad for children’s nursery
Concept for promoting mobile app for Bristol Post
Scamp-style concept and format for Samsung
Press ad for targeted audience for Ecclesiastical Insurance
Copywriting
I am that rarest of things, an art director who can write decent copy.
I can work at any level, from concept headlines and corporate straplines, to letters, emails, body copy for ads, brochures, etc. And I do a pretty good line in rationales too.
Intro passage for magazine about retirement
Intro copy for an electronics manufacturer’s main catalogue
Articles for a ‘mini-Newsletter’ for Livability
Concepts and headline, plus rationale, for digital service product
Additional article for magazine about retirement
Personal writing project
Pre-brief rationale and strategy thoughts for Bright House
Personal writing project
Presentation to promote an app for a pharmaceutical product
Review and critique of a new album
Design
Good design is about the ability to impart a crisp, attractive, engaging look to your work, that makes
everything you do communicate as well as possible.
It’s not always about innovation, dazzling artistry, or winning awards. That’s a bonus if the opportunity allows, but for most practical day-to-day purposes, my main focus is on making your work look professional and polished.
That’s what my clients expect, and that’s what I deliver.
Web page – part of a pitch for Carlyle Finance
Design for activities promotion for the Scouts Association
DM pack outer envelope design for Sense
Complete ID, design and execution for a sub-prime finance company
Calendar design for an electronics manufacturer
Livery designs for Howard Tenens
Complete ID, design and labeling work for Fodda
Complete ID, design and execution for Open the Book
Taxi skin idea for Zurich Insurance
Affiliate insurance promotion for Ecclesiastical Insurance
© All material copyright Mike Bastin 2015. Website designed by Mike Bastin, developed and built by Lee Bastin.